Email marketing is the sending of emails or newsletters to a specific target group. These mails can be sent manually or automated, in a certain period or at a defined date and time. The activity of the user can also be decisive: The recipient has clicked a certain link, visited a website, watched a video or bought a certain product? These and many more events can trigger a mail series. Thus, the personal customer relationship is strengthened and your sales get promoted.

Email marketing is still the most effective (and also cheapest) marketing tool and should not be missing in any marketing strategy. It's scalable, measurable, popular (almost everyone has at least one email account), personalizable and - most importantly - you're not dependent on other systems. Your contacts belong only to you.

Server reputation is our top priority. Therefore, we have taken many measures to keep it high: Certified email servers, intelligent bounce management, DKIM/SPF certification of shipping domains and a whitelabel option are just a few of them.